Let's Get Fringey!

Fringe will be one of the biggest trends in 2018. Fringe adds a sense of playfulness to any outfit. Brands like Saint Laurent, Bottega Venata, and Loewe are embracing this trend with their designs. Brands as big as these ones, have loyal customers who want to know what is trendy this coming season. Keeping customers is more money for a business, than getting new ones. This means marketers should work harder to make their everyday customers happy and content. They are directly marketing these trends on their social media pages for consumers to see and even purchase. They are creating the message that fringe is in, and you do not want to be seen without!