Khloe Kardashian Changed the Jean Game
Khloe Kardashian's Good American has changed the jean game for real! Recently, the company has started offering a new size, which is size 15, and just how and why did they come up with this idea?
It began with the company finding out it received 50% more returns on clothing in sizes 14 and 16 than in any other size, according to a company spokesperson. With a little more research it showed the reason may be that Good American, like many other clothing brands, switches its pants style in between those two sizes to make it more flattering on heavier body types, Good American co-founder and CEO Emma Grede said in an Instagram video.
Good American says it “invented” the size — and industry experts say they have never heard of a size 15 prior. Creating a new, more inclusive size is just the latest move by Good American to promote loving your body and self, which has been a major focus of the brand since launching in 2016.
“This isn’t just about finding the perfect pair of jeans, but embracing your body and being proud of all that you are,” Khloe Kardashian said when Good American first debuted.
The line has something for everyone of all shapes and sizes and even launched a maternity line! Making it available to all customers is the first step to a successful brand.
Good American is everywhere! Why? Because Khloe Kardashian takes the marketing into her own hands. Not only does she wear the clothing and model it, she also posts pictures and announcements on her own social media platforms such as Twitter, Instagram, and Snapchat. These three platforms are so important in the fashion industry because people are constantly on their social media. The Kardashian name is huge, as mentioned in my other blog: https://radiatber.wixsite.com/fashion411/single-post/2018/09/25/KKW-Empire. They each have a huge following that this is a smart business move on their part. Khloe also shares behind the scenes looks on Snapchat and Instagram of things to come or pass shoots which gives a her fans and customers a sneak peek of upcoming products to soon buy! Creating customer excitement is important and will keep them coming back for more!
https://www.popsugar.com/fashion/Khloe-Kardashian-Good-American-Denim-Collection-42435480
Shop here!
https://www.goodamerican.com/